You must be curious about these two cute little ones that often appear on our pages!
Why does it have this shape?
Why this color?
Is there any special connection with the brand?
Don’t worry, I’ll tell you now😎
🧠Design concept proposal:
Brand name: "Easy Pizza"
Inspiration source: taken from the Korean word for "pizza" 🍕
The font is flipped 90 degrees to develop two unique and recognizable character shapes.
Visually reorganize the structure of language and fonts.
Turning "the language you eat" into "the characters that jump out"
🎨Character introduction:
🩵Blue character on the left (피): "PD"
Inspired by "피" (pi)
After flipping vertically, it evolved into the shape of ears and a round body.
MBTI: ESFP
🔹Color:
Refreshing blue = a blue full of youthful vitality, which is also the reason why Pi Di makes people feel friendly!
🔹Personality:
She is a playboy, loves to laugh and eat, and her favorite is pizza with cheese stretched to the sky.
Always likes to pester Zha Ge for food (begging
🔹Emoji:
The corners of his mouth are raised, his eyes are cute, and he has a vibe of "I'm fine but I want to eat another piece."
❤️The red character on the right (자): "Zaco"
Derived from the character "자" (ja), which looks like a rabbit with its hands raised when turned over (?)
It's also like some kind of rage that reaches the sky🔥
MBTI: INTJ
🔺Personality:
100% brother complex. Although she has a sharp tongue, she is actually a proud and arrogant person.
The first one who says one thing and means another, on the surface he said he wanted to eat the whole pizza for himself,
But in the end, I will give the last precious bite of pizza to Pete🫶🏼
🔺Emoji:
Classic dead fish eyes + raised eyebrows, as if she is full of questions about Pidi but can't leave him.
🔺Color:
Tomato red = the color of pizza soul sauce, and also an image expression of Zago's distinctive personality.
Do you know us better now?
Welcome to our store to look for Pidi and Zhago😋